About Me

A nerd
who is
relieved that
it became cool.

A (very) brief history.

I am a Graphic Designer from the Garden State, New Jersey. I earned my Bachelor of Fine Arts with a Minor in Marketing from The College of New Jersey. In my time at TCNJ I honed various technical skills from the hands-on creation of printmaking to the digital website and brand development. Between group collaboration and class-wide critiques, I found my design voice. I love talking through different ideas and bringing design to the next level.

Hobbies and nerd activities.

I sometimes stop and ask myself, “Do you have too many hobbies?” and that answer is almost always no. I enjoy drawing, skateboarding, playing video games, looking for some way to modify or upgrade my computer, or running my friends through the fantasy world of Eberron in our weekly D&D session. I sometimes think of adding more in to the mix, but there are never enough hours in the day!

My
Pro-
cess.

• Discuss: Talk to you and the people at your brand/company to get an idea for who you are and most importantly, what you want to be.

• Numbers Research: Review metrics and analytics to see who the you are currently reaching and compare that to the projected/desired target audience.

• Visual Research: Review the current brand guidelines, messaging, and current working pieces to see how they align. Also take a deep dive of relevant competitors in the market to learn if you are missing any industry standard pieces and hone in on your differentiator.

• Plan: Begin taking metrics and planned metrics to forge the brand towards the idealistic version of itself.

• Moodboard: Begin filling out a visual brand identity based upon previous discussions and metrics.

• Execute: Review and iterate the mood boards to flush out a true image of what your brand could be.

• Package: Finalize and implement developed assets across relevant branded platforms.