Creation of internal motion design guidelines led by the creative team, with a focus on consistency, scalability, and cross-functional usability. The project began with extensive research into industry standards, which informed the structure and deliverables of the system. Developed in collaboration with graphic and video teams, the final output included alpha channel exports, MOGRTs, and a standard operating procedure. The guidelines were rolled out company-wide as a core creative resource.

A public-facing poster campaign designed for parks and nature centers, aimed at encouraging visitors to properly dispose of cigarette butts. The series featured a whimsical, mascot-style character inspired by classics like Smokey the Bear—bringing humor and approachability to an environmental message.

Developed as part of a larger educational initiative for TerraCycle’s website, this animated video introduced visitors to the concept of “finding value in waste” by breaking down the core idea: every object is made of composition, form, and purpose—and all three can be preserved or repurposed.