Enhancing Branding.
Amazon.com gives their sellers the opportunity to apply for improved branding and customization capabilities within their product listings. This is the Enhanced Brand Content, or EBC, option that allows sellers to breathe their own brand voice underneath the product. I worked with several clients to adapt a wide variety of products for these sections, a few can be seen below!
Enhanced Brand Content
What is Enhanced Brand Content, or an EBC? This is the section of copy that certain certified sellers gain access to under their Amazon product listing. This allows them to go over more product details and establish their brand to potential shoppers.
This EBC allows the seller to begin to build legitimacy and trust within the Amazon network. This has the potential to grow in to more experimental/interactive sections you see with larger name brands selling on the platform have access to.
