Having a soft established style carrying across previous projects I was able to delve quickly in formalizing a mood board and then set of design rules for the website to use. By working hand-in-hand with the director of marketing at the credit union, we were able to focus on a few sample icons and elements that would then branch out into the design rules seen below. Because of this approach we were then able to begin iterating the various wireframes of the different key pages of the website. The end product of the live website resulted in the first quarter of 2021, the number of new visitors to the credit union’s website comprised a full 60% of its audience.