Full Brand and App Design
Dungeons and Flagons is a concept brewery companion app designed to enhance the experience of craft beer enthusiasts and tabletop RPG fans. The app provides an immersive way to explore beers, discover events, and find where Dungeons and Flagons brews are available.
Dungeons and Flagons aims to merge the love of craft beer with the adventurous spirit of tabletop gaming, creating an experience that extends beyond just drinking beer. Cheers to the quest ahead!
The artwork on Dungeons and Flagons beer bottles takes direct inspiration from classic tabletop RPGs, particularly Dungeons & Dragons. Each label features intricate illustrations that reference well-known spells, symbols, and iconography from fantasy lore. Some examples include:
Arcane Sigils: Runes and spell circles that mirror those found in wizard spellbooks.
Mythical Beings: Powerful wizards and mighty warriors are worked into label art .
Magic Items: Potions, enchanted weapons, and scrolls incorporated into the design.
Spell References: Labels named after well-known magical effects.
Below are two sample posters that Dragons & Flagons would include around their brewery as well as offer to potential retail sellers to increase general product awareness to build brand recognition.
App Goals
Improve customer engagement with interactive beer profiles.
Simplify beer discovery with detailed descriptions and tasting notes.
Promote brewery events and encourage participation.
Provide a convenient way to locate places serving Dungeons and Flagons beers.
To help Dragons & Flagons facilitate their mission of connecting with the community, the app ensures a seamless navigation between sections via an intuitive bottom navigation bar for easy, consistent, access.
App Sections
Home
A welcoming dashboard featuring quick access to beers, events, and locations. Users are greeted with featured brews and upcoming events.
About the Beers
A detailed catalog of available beers, including:
Beer names and styles
Tasting notes and ABV
Brewing process insights
User reviews and ratings
Events
A calendar displaying upcoming brewery-hosted events such as:
Weekly game nights
Beer tastings
Themed RPG campaigns
Special seasonal gatherings Users can RSVP and receive event notifications.
Where to Find the Beers
A location finder with:
Integrated maps showing partner bars and retailers
GPS-based search for nearby locations
Filters for beer availability