‘Whimsical’ Poster series

A public-facing poster campaign designed for parks and nature centers, aimed at encouraging visitors to properly dispose of cigarette butts. The series featured a whimsical, mascot-style character inspired by classics like Smokey the Bear—bringing humor and approachability to an environmental message.

Balancing charm with clarity, the posters were crafted to be eye-catching, family-friendly, and memorable—making a serious issue more approachable through playful design and character-driven storytelling.